The provided article gives a good idea of the overall concept of corporate social responsibility and it tries to explain the learning aspects of the companies. It can be believed that thrive is using a very good strategic approach. The company takes a decision to commit to the farmers on a direct basis and their entire focus is over the quality of the coffee. Starbucks as a company is also doing the same level of work as Thrive which indicates that they are able to think about the farmers and are using strategies that are excellent as social responsibility.